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AI automation

AI automation agency that never forgets a lead.

We connect your website, CRM, Google Sheets, email and WhatsApp so every lead is captured, answered in seconds and followed up automatically, with AI handling the busywork and your team handling the sales.

Lead automationWhatsApp automationCRM & Google Sheets syncAI chat & repliesReporting

Illustrative example

The outcome

Faster replies. Fewer lost leads.

Automation removes the copying, chasing and forgetting, so your team spends its time on conversations that close.

  • Instant response: every lead gets a personal reply within seconds, day or night.
  • No more copy and paste: leads flow into your CRM and Google Sheets automatically.
  • Consistent follow-up: timely email and WhatsApp follow-ups until the lead books or opts out.
  • Clear numbers: see which channels and campaigns turn into sales.
How it works

How AI automation works, step by step.

Tap any step to see what happens.

Lead automation · live demoReady

New enquiry

Demo only. Nothing is sent anywhere.
  1. Lead saved on your websiteSara · Website · Dubai
  2. Row added to Google SheetsLeads 2026 · Sara | Website | New
  3. Welcome email sent“Thanks Sara, here is what happens next”
  4. WhatsApp reply delivered“Hi Sara, when suits you for a quick call?”
  5. AI follow-ups scheduledDay 1 guide · Day 3 FAQs · Day 7 check-in
  6. Call booked in your CRMNew → Contacted → Call booked
6 steps · 0 copy and paste · replies 24/7Your team joins at the call.
In depth

Automation that pays for itself.

Most growing businesses lose leads in the gaps between tools. A form submission lands in an inbox, someone copies it into a spreadsheet, a reply goes out hours later and the follow-up never happens. Automation closes those gaps so every enquiry is captured, answered and tracked the same way, every time.

We start by mapping one process end to end, usually lead handling, because it touches revenue directly. Then we connect the tools you already use, such as your website, Meta lead ads, Google Sheets, your CRM, Gmail or Outlook and the WhatsApp Business Platform, with platforms like Make, n8n or Zapier, or custom code when volumes or data rules call for it.

AI adds judgement where rules alone fall short: drafting a personal first reply, sorting enquiries by intent, summarising long messages for your sales team or answering common questions outside office hours. A person stays in the loop for anything sensitive, and every message gives people a clear way to opt out.

We document every automation, set up error alerts so nothing fails silently, and handle personal data with GDPR, UK GDPR, the UAE PDPL and India's DPDP Act in mind. You own every account and workflow we build.

What's included

Everything you need, done properly.

Lead capture & routing

Website forms, Meta lead ads and chat captured in one place and routed to the right person.

CRM & Google Sheets sync

Two-way sync with HubSpot, Zoho, Pipedrive, Salesforce or a Google Sheet, with no duplicates.

WhatsApp automation

Instant replies, reminders and follow-ups through the official WhatsApp Business Platform.

AI assistants & replies

AI that drafts replies, qualifies leads and answers common questions, with human review.

Email sequences

Welcome, follow-up and re-engagement emails triggered by what each lead does.

Dashboards & reports

Automatic reports on leads, response time and conversions, delivered weekly.

What you get

Your first 90 days.

A clear plan with deliverables at every stage, so you always know what's happening and what's next.

Weeks 1–2

Map & design

  • Workshop to map your lead and sales process
  • Tool audit: website, CRM, sheets, email, WhatsApp
  • Automation blueprint with data and privacy notes
Weeks 3–5

Build & test

  • Connect forms, CRM, Google Sheets, email and WhatsApp
  • AI replies and follow-up sequences with human review
  • End-to-end testing with real scenarios and error alerts
Ongoing

Run & improve

  • Monitoring and fixes if a tool changes
  • Monthly report on response times and conversions
  • New automations for invoices, reports or onboarding
Our process

How we deliver results.

Map

Map your current process and find the slowest, costliest steps.

Design

Plan the automation, tools and data handling.

Build

Connect your tools, add AI where it helps and test every path.

Improve

Monitor, report and automate the next process.

Who it's for

A great fit if you…

  • Lose track of leads across forms, inboxes and WhatsApp.
  • Take hours to reply to new enquiries.
  • Copy data between your website, sheets and CRM by hand.
  • Want AI to help your team without losing the personal touch.
Tools & platforms

Built with proven tools.

Maken8nZapierWhatsApp Business PlatformGoogle SheetsHubSpotZoho CRMOpenAIClaudeGmail & Outlook
FAQ

Questions, answered.

Can't find what you're looking for? Ask us directly.

What is AI automation?

AI automation connects your business tools so routine work happens on its own, and uses AI for tasks that need judgement, such as drafting replies, sorting enquiries or summarising conversations.

Can you automate WhatsApp messages?

Yes, through the official WhatsApp Business Platform. Automated messages outside a 24-hour customer service window must use templates approved by Meta, and customers must opt in.

Which tools do you work with?

Common ones include Make, n8n, Zapier, Google Sheets, HubSpot, Zoho CRM, Pipedrive, Gmail, Outlook, the WhatsApp Business Platform, OpenAI and Anthropic’s Claude. We can also build custom integrations.

Is my customer data safe?

We design automations to collect only what is needed, use secure connections and official APIs, and follow GDPR, UK GDPR, the UAE PDPL and India’s DPDP Act. You own every account and workflow.

Will AI talk to my customers without supervision?

Only if you want it to. Most clients start with AI drafting replies and answering simple questions, with a person reviewing anything sensitive.

How much does AI automation cost?

Most automations are a fixed-price build plus the monthly cost of the tools they use, such as Make or the WhatsApp Business Platform. We quote after mapping the process, and you can estimate your savings with our free automation ROI calculator.

How long does it take to set up an automation?

A focused lead automation usually takes two to five weeks, including mapping, building and testing every path.

What happens if a connected tool changes or breaks?

We set up error alerts so nothing fails silently, and on a support plan we fix and update automations when a tool changes.

What business processes can be automated with AI?

Common examples are lead capture and routing, instant email and WhatsApp replies, follow-up sequences, CRM updates, invoice reminders, appointment reminders, review requests and weekly reports.

Which is better for automation: Zapier, Make or n8n?

Zapier is the simplest to start with, Make handles more complex workflows at lower cost, and n8n can be self-hosted for more control over data. Flarelit chooses based on your volume, budget and data needs.

Next step

Let's talk about your ai automation.

Share your goals and we will reply within one business day with ideas, a timeline and a clear quote.

Free proposalReply in 1 business dayNo obligation

Losing leads between tools? Get a free automation plan