Blog
The SEO and AEO blog: ideas on search, AI and growth
Practical guides on getting found on Google, getting cited by AI, and turning attention into customers.
October 15, 2026
How to check if ChatGPT recommends your brand (2026 guide)
A simple, repeatable way to test your AI visibility in ChatGPT, Gemini and Perplexity, plus seven fixes if your brand is missing.
Read more
October 14, 2026
AEO vs SEO: what’s the difference, and do you need both?
SEO gets you ranked. AEO gets you recommended. Here's how the two differ, where they overlap and how to plan them together.
Read more
October 13, 2026
What is AEO? A practical guide to answer engine optimisation
Buyers now ask AI assistants for recommendations. Here's what answer engine optimisation (AEO) is, how it works and the first steps to…
Read more